Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

The B2B sector offers the potential to drive growth across the entire economy, according to LinkedIn VP of marketing Minjae Ormes. Delivering a keynote address on the Rotonde Stage at Cannes Lions ...

New LinkedIn research finds that 76% of B2B chief marketing officers feel pressure to prove short-term returns on investment, and seven in 10 B2B marketers say that their marketing budget is focused ...

LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent report from Dreamdata. The LinkedIn Benchmarks Report 2026 found that ...

Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with buyers. Brands are increasingly relying on creator-led content to leverage trust and ...

Professional networking platform LinkedIn today kicked off a new campaign touting its B2B marketing tools. The brand has also debuted a slate of products and tools designed to aid B2B marketers and ...

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into the real decision-makers behind B2B deals. B2B brands need to better ...

A new LinkedIn report combines survey responses from thousands of B2B marketing leaders. AI is transforming B2B marketing, but skills gaps and trust issues remain challenges. Data finds short-form ...

LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms ...

Opinions expressed by Entrepreneur contributors are their own. Social media platforms like Facebook and Instagram are fun, casual, fast-paced and flashy, all of which is perfect if you’re in an ...