Strategic thinking is a crucial part of the marketing skillset, at least on paper. However, a tension sits at the heart of those numbers. A quarter (23.4%) of all respondents report a skills gap ...

Brand is firmly back on the B2B agenda as the adoption of AI encourages businesses to hero the “human behind the strategy” ...

B2BMX unveiled seven practitioner-focused tracks covering AI, GTM, content, measurement, martech and leadership for today’s ...

Struggling to navigate the complexities of B2B tech marketing? Download our expert guide – Marketing B2B Technology: 6 Tips for Overcoming Common Challenges – to unlock actionable insights from ...

Selling to other businesses has never been simple, but in 2026 the game has shifted significantly. Buyers self-educate before they ever speak to a sales rep. Committees of six to thirteen people weigh ...

Looking to elevate your account-based marketing (ABM) program? How to Win with ABM: Lessons from the 2024 B2B Marketing Awards offers a behind-the-scenes look at what today’s top-performing B2B ...

“The best marketing doesn’t feel like marketing” – Tom Fishburne quoted this ages ago; however, this still resonates very well in the current times. There is no rulebook for marketers on developing ...

Learn why short-term lead generation wastes B2B marketing budgets, and how a long-term demand generation strategy builds ...

In the era where business communication feels instantaneous, B2B email marketing stands tall as a critical tool for connecting businesses – but many marketers don’t yet have a full grasp of the power ...

Join The Drum's associate editor Kendra Barnett with Kandace Barker, Head of B2B Practice, Initiative and Sonya Hand, VP and B2B Strategy Lead, Merkle and Penry Price, VP of Marketing Solutions at ...