Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

In the era where business communication feels instantaneous, B2B email marketing stands tall as a critical tool for connecting businesses – but many marketers don’t yet have a full grasp of the power ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Demand Gen Report recently interviewed Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about the importance of brand. One quote that stuck out to me was, “brand is ...

For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...

The landscape of B2B marketing is a rapidly evolving segment in India. There is no denying that this growth is driven by digital transformation, the adoption of emerging technologies, and personalised ...

So, I did a thing this week. An online talk. You know the type. I bang on about some marketing stuff. We show a few saucy pictures of Korean dictators and a partially eaten wildebeest. I bang on a bit ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The B2B sector offers entrepreneurs a compelling path to stable revenue through predictable, ...