B2B brands that make an explicit promise to the customer are nearly three times as likely to drive a market share increase than those that do not, according to the LinkedIn B2B Institute and Warc. New ...

LinkedIn today announced the rollout of a suite of new product offerings designed to help businesses get more out of their business-to-business (B2B) marketing efforts on the platform. It’s part of ...

B2B brands that make a promise to the customer are 2.47 times more likely to drive brand health, 2.86 times more likely to drive market share increase and 1.22 times more likely to increase market ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

New LinkedIn research finds that 76% of B2B chief marketing officers feel pressure to prove short-term returns on investment, and seven in 10 B2B marketers say that their marketing budget is focused ...

The second part of our how-to article provides more essential LinkedIn tips and winning strategies from those who know the platform inside out. *This is part 1 of our look at how to promote your brand ...

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into the real decision-makers behind B2B deals. B2B brands need to better ...

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re ...

Opinions expressed by Entrepreneur contributors are their own. Social media platforms like Facebook and Instagram are fun, casual, fast-paced and flashy, all of which is perfect if you’re in an ...