If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling but not surprising.

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

Become the marketer who leads with data and directs AI, proven across a portfolio and a live Employer Project, with 1:1 career coaching. As digital channels multiply, data grows and AI reshapes how ...

What does GTM (go-to-market) mean? We talk about it all the time but are we defining and applying it in the most strategic way? And does it lie with marketing, product or sales? But most importantly – ...

Gunjan Paliwal is Sr. Product Marketing Manager at Meta, which builds tech that helps people connect, find communities & grow businesses. In today's hyper-competitive business landscape, selecting the ...

Your marketing will not be effective if you don’t deeply understand your customers. Market research is the best way to get close and personal with customers and is the foundation of an effective ...

Discover the best marketing strategy templates for ClickUp, Asana, Notion, monday.com, Google Sheets, Excel, and more. A marketing strategy is more than a document. It’s a high-level plan that defines ...

University marketing teams can increase their visibility and attract a diverse applicant pool by using contemporary strategies, writes Archana R. Nayak Universities need to find inventive ways to ...